Corporate Philosophy

VISION: Our Vision is to be the First Choice Company for our customers, shareholders and employees. To achieve this we will be driven by an obsession to be better than the best in continuous journey, not a destination. At EFU, First Choice means a sustained commitment to meet and exceed stakeholder expectations. A will to go the "Extra Mile" to delight our customers with products and services that exceed their expectations. Our quest to being a quality organization will depend upon our employees and for them too we will go the "Extra Mile". Together, with our customers, reinsurers and employees we will achieve world class quality standards through continuous quality improvement. Achieve zero defects in everything we do.

VALUES: At EFU, individual care and guidance in a friendly family community is at the heart of our philosophy. We aim to help each employee realize his/her full potential. We will equip them to lead a good purposeful life, be able to accept responsibility and contribute to the economy. As Mr. Roshen Ali Bhimjee has said, "above all we will value most, people who are good human beings, good husbands, good brothers, good sons who care for their families". We will not compromise our principles and we will like to be known as a responsible corporate citizen aware of our obligation to the government and the society we serve.

OBJECTIVES: All our customers say they are highly satisfied with the value for money that our products and service provide. Our employees rate the company as one of the best companies in the world to work for. Our return to shareholders is at the top of the companies in the industry. And our competitors say that we are a difficult company to compete with. Our growth rate consistently exceeds the industry best performer at a sustainable volume of business that allows us to achieve superior financial strength to fulfil our obligations and utilize our shareholders' equity efficiently. Our performance along the key dimensions of competitiveness, productivity, innovation, quality, cost and customer service keeps continuously improving to six sigma, i.e. perfection.